The Brief
We were engaged by Place of LB to deliver full-service technical production for the launch of a new fragrance by the prestigious House of Creed, held at Machine Hall in Sydney.
The brief was to create a dreamlike atmosphere with blush-toned lighting, rigging to suspend floral inspired décor, and audio to bring the event to life. Our challenge was to complement and elevate the concept through audio, lighting and projection, while maintaining a subtle, sophisticated AV presence.
Solution
As the venue’s in-house AV provider, we worked collaboratively with the event producers and styling teams to ensure every technical element aligned seamlessly with the creative direction.
Lighting played a key role in setting the tone, we designed a warm textured look using Martin Mac Vipers, Auras and Quantum Profiles. These fixtures allowed us to build soft pink washes across the space and enhance the floral inspired décor suspended from the rigging with gentle highlights. To further elevate the visual impact, we incorporated projection onto the mezzanine walls, creating an additional layer of brand storytelling that enriched the overall guest experience.
To make the room even more inviting with delivered clean and balanced sound throughout the room for speeches and ambient music, we achieved this using an L-Acoustics Syva and X8 speaker system.
Outcome
The result was a memorable and beautifully executed launch, Machine Hall was transformed into a romantic dreamscape, that left a lasting impression on both client and guests, with the technical production subtly enhancing every moment.
